Project proposal

Project proposal

Candidate name: Jaden Skerrett

Candidate number:

Pathway: Content production, Visual

Project name: Struggles and evolution of business

Rationale( Approximate 100 words): Through the first projects i have completed i feel i have gained ,more experience and strength in pre productions aspects like , writing a script , finding locations and shot list etc. i have acquired many skills when it comes to making content such as using a camera , recording audio , editing footage whilst using the adobe creative cloud. These are the reason why i decided to pick a visual piece. Unit 6, was a unit i felt that had my whole dedication and enjoyed the most. It helped me within my editing aspects by adding transitions , adding different video effects in the sequence , learning quality key knowledge such as filming like b rolls and main shots alongside actually filming the documentary which i quite enjoyed. i want to do Visual to improve my skills so im able to push myself forward and reason why visual is definitely my strong put in the industry. i feel much more confident when filming and using editing software which i wasn’t familar with in the start and this is why i am choosing visual for my final major project .

Project concept

Project Concept: The concept of my project will be about a short documentary around 5-15 mins long by using b rolls and main shots with interviews to explain the progress and evolution of business , explain the struggle I’ve faced as a young business owner also what business is now and how it came about. I will sell my business within documentary with hint advertisements so whilst being informative, it is aesthetically pleasing and that has a hip-hop aura to it as the jewellery I sell tends to be worn by a lot influencers, rappers and athletes. I want to reach a target audience of people who are trying to start their own jewellery business from the ages between 15-25 , that either are in full time education or part time, they revise often and study for exams. They will like this documentary as people of this demographic may want to start their own business to make money and will benefit from an insider insight and I will know my project is successful when I get 7 likes and 7 shares and 7 positive comments. For the project I will need resources that i know i’ll be able to get hand of and people such as fellow jewelers who run a jewellery business and work partners to interview, camera shots on my iPhone 12, music in the genre of hip-hop to follow a certain target audience in the jewellery game etc. I am a jeweler so have access to connections to other jewelers and the in and outs of Hatton Garden. Once filmed and edited all together, it will be presented in a final video form and uploaded to a platform such as YouTube , I am uploading it to YouTube as it is the most used social media, alongside it will follow the demographic that I am appealing for which is 15-25 that uses this media the most.

Evaluation: When reflecting and evaluating my work, I will write a weekly reflective log post throughout the coming weeks to have summaries what I have got done and the content created in that particular week. This will allow me to keep frequent updates of the project of what I’ve done and haven’t yet completed and what i could’ve done better in that week and what went well that week. At the end of the project i will do a written evaluation of the project to explain how i feel the project went and what could’ve .

PROJECT ACTION PLAN AND TIMETABLE:

WEEK ONE: Brief and proposal accompanied by by researching. – all i will need this week is my computer and phone for research purposes.

WEEK TWO: Research some formats of documentary and similar styles. – use the internet to find similar style of documentary and videos which i will i find on youtube.

WEEK THREE: Find locations for the documentary, write a script – will use word document to write scripts and speak to people in hatton garden about using the workshop to record.

WEEK FOUR: research music , camera shots , video layout. complete pre-production like the script , sorting out locations. – checking copyright of music online and using an iphone 12 to record camera shots and make sure all pre production is completed.

WEEK FIVE: Getting b rolls shots of hatton garden and sorting out interviews. Making my main shots with me presenting following script that was created. – using iphone 12 to gert b rolls , manag to get interviews with people i work with.

WEEK SIX: Still filming and editing , to make sure i have all the footage that appeals to my demographic. – resources i will need is an iphone 12 for filming and using adobe premier pro for editing .

WEEK SEVEN: Edit clips and fit it with music, alongside with the main shots in chronological order. – use adobe software premier pro for editing and adobe audition with editing music.

WEEK EIGHT: Finish editing all clips and all other elements of the piece together. – finish editing on adobe premier pro.

WEEK NINE: Finalize the edit and look over the piece to see if there any problems and things i can make better.

WEEK TEN: Submitting and evaluating my final work.

In terms of finding my target market and the age bracket i will ask 7 people and expect to get 7 likes and 7 positive comments. This will let me know if i was successful or not with the documentary.

Proposed research sources and bibliography:

Research i found on young business owners : here

Spikes, M. (2020). Three biggest struggles of young entrepreneurs. [online] Rising Innovator. Available at: https://www.risinginnovator.com/2020/05/three-biggest-struggles-of-young-entrepreneurs/ [Accessed 19 Apr. 2022].

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a video about starting your own jewellery business: HERE

http://www.youtube.com. (n.d.). How To Start A Jewelry Business (Real Gold And Diamonds) – The Ultimate Guide (Ben Baller, Icebox). [online] Available at: https://youtu.be/X7fm3mG6jv4 [Accessed 19 Apr. 2022].

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