I conducted a series of research on the history of advertising and created an advertising timeline to convey it. This timeline informed me how many companies and establishments used their creative abilities to showcase themselves to their target audience. it has also shown how much technology has progressed overtime.
Animated Timeline:
Social Dilemma:
Visit To Branding Museum :
Here are some images I took during my visit to the museum of branding. During my walk around the museum I was able to see how many brands have evolved overtime by changing their appearance to appeal to their audiences. Seeing this conveyed to me how many brands went through multiple series of trial and error to achieve their branding, that is well known today.
G-Talk with Callum Clarke Write up – Primary Research
Callum Clark is a Senior Marketing Manager for a global media firm; here are my notes from his presentation on how to develop a brand, as well as instances of successful and unsuccessful re-branding.
What is a brand?
A brand is an intangible marketing or business concept that allows people to recognise a firm, a product, or a person. People frequently confuse brands with marketing tools such as logos, slogans, or other recognized markings, which are used to advertise goods and services.
Multi million pound companies.
Each brand must have relevance for its core demographic, as well as a part of their thoughts and what they seek from that brand. Capital radio, for example, is all about connecting through hit music, whether it’s with other listeners or artists; Their brand can see that there’s a need to interact and relate to people within their target audience. This is evidently conveyed by the songs they play and surveys to see which age range appears to enjoy Capital’s music the most (16-34year olds).
Before delving deeper into the specific features of the audience, surveys and comprehensive research are used to establish the brief target groups. Mood boards are made up of their favourite things or behavioural tendencies, this can all help to determine how the brand will look and what feelings/messages it will link with.
There are many characteristic that can weigh into a appropriate target audience. These could be Age, Income, education and gender. These characteristics are sorted into three main stages.
Demography
Data on a user’s socioeconomic background. Age, income, education, gender, and geographical location are all included in this group. You can target your campaign at young individuals (ages 18-24), both male and female, from areas with populations more than 20,000 people using demographic data.
Interest
This information pertains to the users’ hobbies, passions, and the topics they seek out and read about. or example, Books, movies, music, automobiles, marketing, parenting, and dance. Knowing your customers’ passions provides you with valuable insight into how to engage them and what products will appeal to them.
Purchase intentions
Data that is extremely important for e-commerce. Users are classified into groups based on whether they recently looked for a specific product, such as a laptop or a car, and whether they have previously browsed for it. It suggests they want to buy something new, but they need to learn more about the product first.
Jaden Skerrett- I confirm that the all the work on this website which forms part, or all of my assessment is all my own work and does not include any work completed by anyone other than myself and sources have been appropriately referenced. 