At the half way point of my FMP (Week 6) decided to do a SWOT analysis of my FMP so far, in which I will go back to during evaluation time to see if I have met the opportunities and tackled the threats and weaknesses.
Strengths:
- I have made progress in my research and have a good understanding of the issue I am tackling.
- I have created a clear vision and plan for my campaign.
- I have started to create mock-ups and take photographs, which is a good start to the production phase.
- I have been regularly receiving feedback from focus groups, which has helped me to refine my ideas.
Weaknesses:
- Time management has been a struggle, which has affected my progress in some areas such as taking photographs and editing.
- I have not been able to take as many photographs as I would like, and may need to schedule another shoot date.
Opportunities:
- By continuing to receive feedback from focus groups, I can ensure that my campaign resonates with my target audience and effectively boosts sales and growth of social media
- There is potential to expand the campaign beyond just a website and social media presence, such as organizing events or partnering with other organizations.
Threats:
- There is a risk of not meeting the deadline for the final major project, which could negatively impact my grade.
- There is a risk of not being able to secure permission to use certain photographs or stories due to copyright or privacy concerns.
- The topic of eating disorders is sensitive and could potentially trigger negative emotions or reactions from some individuals.
- There is a risk of not being able to effectively reach my target audience and create the intended impact.
One problem I seem to keep coming across is images that I use coming up as copyrighted. As someone who is creating a marketing campaign , it is essential to take copyright laws into account. Despite the fact I am going to be taking my own graphics, for the aesthetic reasons I still need other images to fill out my website. So, I need to ensure that I have the legal rights to use all the images and other materials that I include on my website. It is important to respect the intellectual property rights of others and avoid any legal issues or negative consequences.
To avoid any copyright infringement issues, I have decided to use royalty-free images on my website. These are images that I can legally use without having to pay any additional fees or obtain permission from the copyright owner. Using royalty-free images will save me time, and also give me peace of mind knowing that I am not violating any copyright laws.
ii also find it quite diffcult as i don’;t have certain resources to use ads o9n social media to boost my campaign.
Furthermore, using royalty-free images also means that I will have a wide range of high-quality images to choose from, which will help me to create a visually appealing and engaging website. By taking copyright laws into account and using royalty-free images, I can create a professional-looking website while also avoiding any legal issues. These are three websites that I have experience using to get my stock photos.
Jaden Skerrett- I confirm that the all the work on this website which forms part, or all of my assessment is all my own work and does not include any work completed by anyone other than myself and sources have been appropriately referenced. 